Kantar’s #1 Most Effective Digital Ad 2022
We’re honored that PASSERINE’s eBay campaign, Rare Drops, was named the #1 Most Effective Digital Ad in the World by Kantar in its 2022 Creative Effectiveness Awards. Judged by consumers across more than 13,000 ads in 75 markets, the awards recognize creative work that not only stands out but drives both immediate business results and long-term brand equity.
The campaign introduced eBay’s Authenticity Guarantee by transforming sneaker culture’s most anticipated product releases into an emotional story about discovery, trust, and belonging. Rather than focusing on the transaction, we celebrated the feeling of a new drop and the confidence that comes from knowing every pair is the real thing.
Recognition like this is incredibly meaningful to us because it comes from the people the work was created for.
Congrats to the entire PASSERINE team!