THIS IS FAMILY
EVERGREEN BRAND FILM
The Working Families Party tapped us to create an evergreen brand film that could pull double duty getting folks out to vote in the 2020 election and could stand alone to represent the party’s main position — that even when systems fail, Working Families can come together in strength to support each other.
Ideated in the early days of the pandemic, our big idea was a spot that celebrated families and could activate our network of diverse cinematographers all over the country to film their own families (given and chosen), providing a level of authenticity and reverence for some of the more intimate moments in the film that we simply couldn’t fake.
Add a compelling V.O. delivered by Academy Award winner Mahershala Ali, and the result is 🤌🏿.
building power.
for the many.
