Nike’s NBA 75th Anniversary City Edition

Every year Nike releases the NBA City Edition, a uniform construct that explores how a city’s zip code influences its core basketball fandom, and vice versa.

This year, for the NBA’s Diamond Anniversary, we created a celebratory anthem of the league’s rich history using archival footage projection-mapped onto a 30-facet diamond representing the 30 iconic teams that fans know and love today.

To give each city the love it deserves, we also created 30 individual city collage films to celebrate each franchise’s most memorable moments.