BLACK JOY MANIFESTO

SOCIAL IMPACT CAMPAIGN

In the wake of the murders of George Floyd and Breonna Taylor, when the world turned to our long-time collaborators at the Movement for Black Lives for hope and insight and accurate information, M4BL turned to us to help capture and communicate that strorytelling to the real-time movement happening all across the globe.

Among other more tactical social assets, we had the opportunity to create a hero film that was to serve as an encouraging love letter from The Community to The Community. In order to accomplish this incredible feat at the height of the Covid-19 pandemic, we tapped our global network of artists and creatives to contribute videos and images we could weave into a big warm cinematic blanket to comfort and acknowledge the billions of hurting people around the globe.