EASTSIDE GOLF
X
JORDAN
SOCIAL CAMPAIGN
Eastside Golf, a disruptive lifestyle brand deeply committed to inspiring culture and promoting diversity in the game, collaborated with Nike's Jordan Brand to introduce the Red Clay Collection, designed to inspire young professionals and demonstrate how golf can be an instrument for personal growth and success.
Our approach to this campaign was rooted in the personal journey of Eastside’s founder, from his beginnings in East Atlanta to his relentless determination to pursue his passion for pro golf. By highlighting the founder's own story of walking miles to the golf course, his shoes covered in red clay, we emphasized the spirit of perseverance the collection embodies.
Talking shop
Talking Shop: The 2-part series debuted on social and in the Nike SNKRS app, featuring one episode that told the founders’ story and another that focused on their commitment to supporting and inspiring young golfers in their quest to play pro.