JORDAN TRAINING

SOCIAL FILM

Nobody thinks of football when they hear the name JORDAN BRAND.

And we took that personally.

So when we were invited to capture Jordan’s NFL athletes wear-testing new gear on campus in Beaverton, we knew we wanted to show football training in a way that felt spiritually kindred to basketball training. We leaned heavily into SQUAD feels and other brand intangibles that transcend individual sport, and delivered a film that surprised everyone and increased brand awareness in the space.