When Converse set out to debut Shai Gilgeous-Alexander’s first signature shoe — the SHAI 001 — they turned to us to craft a moment that would break through the noise of NBA All-Star Weekend. Our response: transform San Francisco into a living moodboard.

Rooted in Shai’s love basketball, fashion, and community — we developed an impactful OOH campaign that brought his story to life across the city.